Now-a-Days, It is a very necessary to have a user-friendly and stunning design of your eCommerce site to increase your sales graph in the above direction. Here, You will find few things which you can add to your online store for more selling.
Make The Cart Visible :-
This is the most important funda to get success in the eCommerce world. The cart should always be visible to every user. The top right corner is the most prefer part to place the cart. When a user adds any item to the cart, it should be instant reflects on the cart. It would be very easy to navigate different pages, if the cart always visible.
Informative Product Pages :-
The first and most important thing is user reviews. It should be display first then product information to the bottom of the page. User reviews show the activity on your store so it is very significant. Third important thing is multiple images of products. So, the user can get detail idea about the product.
Direct Call To Action :-
Make sure you go on "Add to Cart" or "Buy Now" button while doing call to action. When a user clicks on the call-to-action button, the product should immediately be added to the cart. Additionally, you should use color like red or orange as it can be seen by people. However, you can use matching color of your online store.
Easy Navigation :-
Easy navigation should be there all the time. Especially, when you have too many categories and sub-sections in the store. It is necessary to categorize all the products in the store. So, User can navigate it very easily. Breadcrumbs is the best option to simplify this thing. Allow users a part between different categories and use intuitive features such as "Continue shopping" button as this will increase your chances of success.
Let Customers Focus On Checkout Page :-
When a user lands in the checkout page, he or she is not likely to add one more product to the cart. Many online stores make the mistake to distract people with using sidebar navigation and suggested list. This is very harmful for any particular seller. So, It would be good to have a simple checkout page to enjoy a higher conversion rate. Here, focus offering a page which allows users to fill their shipping, billing, discount coupons and financial information.
Above all are very simple and easy ways which you can follow in your online store to make it very powerful and high conversion rate.
Reference: http://www.grapesservices.com/blog/web-development-secrets-increase-sales/
Make The Cart Visible :-
This is the most important funda to get success in the eCommerce world. The cart should always be visible to every user. The top right corner is the most prefer part to place the cart. When a user adds any item to the cart, it should be instant reflects on the cart. It would be very easy to navigate different pages, if the cart always visible.
Informative Product Pages :-
The first and most important thing is user reviews. It should be display first then product information to the bottom of the page. User reviews show the activity on your store so it is very significant. Third important thing is multiple images of products. So, the user can get detail idea about the product.
Direct Call To Action :-
Make sure you go on "Add to Cart" or "Buy Now" button while doing call to action. When a user clicks on the call-to-action button, the product should immediately be added to the cart. Additionally, you should use color like red or orange as it can be seen by people. However, you can use matching color of your online store.
Easy Navigation :-
Easy navigation should be there all the time. Especially, when you have too many categories and sub-sections in the store. It is necessary to categorize all the products in the store. So, User can navigate it very easily. Breadcrumbs is the best option to simplify this thing. Allow users a part between different categories and use intuitive features such as "Continue shopping" button as this will increase your chances of success.
Let Customers Focus On Checkout Page :-
When a user lands in the checkout page, he or she is not likely to add one more product to the cart. Many online stores make the mistake to distract people with using sidebar navigation and suggested list. This is very harmful for any particular seller. So, It would be good to have a simple checkout page to enjoy a higher conversion rate. Here, focus offering a page which allows users to fill their shipping, billing, discount coupons and financial information.
Above all are very simple and easy ways which you can follow in your online store to make it very powerful and high conversion rate.
Reference: http://www.grapesservices.com/blog/web-development-secrets-increase-sales/
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