For someone who has an online business, what is that one important thing that comes above everything else? The answer will be ‘visitors’ or ‘customers’. And in the long list of strategies that have been mastered and mustered to acquire customers, channeling them to your website through organic search results is the most effective and preferred one. In other words, ranking your website on top of the search results page is a game of thrones no one wants to lose. And this is where search engine optimization comes in.
The art to success online lies in how well you have mastered the search engine optimization game. Before diving in deep to learn about backlinks, it is essential to learn a little bit about how SEO really works. Go gentle with the fundamentals.
The SEA of SEO
As a matter of fact, there are currently over 1 billion active websites today; a very huge percentage of them offer a specific type of business, information, product, or service which are beneficial to a plethora of different people spread across the globe. Even today a lot of websites are doing everything in their power to create as much valuable content as they can. Bill Gates gave us a timeless gem almost two decades ago when he said, ‘Content is king, but relevance is queen.’
One major point of concern is that even though a majority of today's website owners do understand the overall importance of driving traffic to their domain, they however struggle when it comes to bifurcating intelligent and useless traffic.
As a website owner one should understand that regardless of how expansive your website, products and services are, or no matter how much traffic you gather- not reaching out to the right people will make your efforts go into the drain.
It goes without saying that driving traffic to your website with the help of a wide range of proven techniques is important, but understand this: if you want to kill your enemy, aiming at the kneecap and firing the bullet won’t do the job instantly. Aiming at the head surely will. Similarly, the number of visits on your website alone do not matter much, what’s more important is the overall quality of your visits. The key is to smartly target your crowd and do your best in a way where it draws in people who have a shared interest in what you have to offer; be it a service or a product.
How do you define SEO?
SEO, which is short for search engine optimization, is an aggregation of multiple different types of techniques which have the potential to help your desired users easily locate and acknowledge you in search. As we discussed during the very start of this article, the ultimate goal of any SEO technique is to improve the website’s rankings and position your business higher in SERP or Search Engine Rankings Page compared to hundreds and thousands of other websites.
The rules to getting your website on top of the search engine ranking pages are easy. How you play by those rules and execute them is the tough part.
For anyone at first glance those rules might seem easy to understand and implement. The tricky part is keeping up with them. Search engines are constantly evolving and changing.
No one knows one hundred percent about the core mechanics of how search engines work and rank websites. But that doesn’t stop anyone from implementing advanced and highly intelligent softwares whose mechanism plays by the rules providing quality resources on a wide range of topics.
Where do Backlinks come in here?
To speak in common tongue, a backlink is a link which points ‘back’ from one page to another. Backlinks actually come in multiple forms; they can be textual and graphic both. Backlinks can appear within a header/footer of a website, in a blogroll, banner, within an article, blog post, white paper, or some other type of textual content on any specified site.
Backlinks can also be present in the form of a comment.
Tie a knot in your mind: backlinks are the oxygen to your SEO. Pick any good SEO strategy and backlinks will be an inevitable part of it. Believe it or not, backlinks make a huge impact on a website's position in SERP. Google, for instance, considers backlinks as an integral aspect to measure a website’s internet reputation. Pick any SEO expert and they will incessantly preach about them and make sure that their clients invest in link building effectively.
Conclusion
Building backlinks is important. Along with it, equally important is creating high-quality content because that’s what gets shared. Remember, content is king. Learning to build high quality links is definitely rewarding but if you don’t have quality content on your website, you will have to start from scratch for everything; be it your Magento or WordPress website development services.
Read Also:
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